Soleste Spring Gardens
RESIDENTIAL APARTMENTS, SOUTH FLORIDA
logo design
Colours & Type
brand language
illustration
stationery
BACKGROUND
Soleste is a group of luxury apartments situated in prime locations around Miami. I was hired to flesh out a unique look and feel for their Spring Gardens collection. As part of the Soleste group, it already had an existing logo, but little else.
WINDOWS
Inspired by the arched stadium shapes in the apartments’ interiors , I created a series of custom illustrations depicting "windows" into life in the neighbourhood and surrounds. As the apartments were designed primarily for young working professionals, these elegant, monoline sketches were created to appeal to a young demographic with an appreciation for urban art and design.
COLOR & type
The colour palette was chosen to match the the interior design, while the fonts were chosen to be both fun and elegant.
print collateral
