I like price tags when I’m shopping. Transparent pricing is so helpful. If you’re looking for a designer to help with your brand, or you are a designer trying to figure out what’s fair to charge, I hope this helps you. Below are some of the usual suspects and some ballpark fees, based on the requests I get most frequently. Your particular project may cost more or less. If you have a creative project that doesn’t quite fit any of the following categories and/or if you’re not quite sure what you need, email me, and I’d be happy to flesh it out with you and send you a custom estimate or proposal.
BRAND DESIGN
The Basics: $1,800
You’re a small or family-owned business, with a strong sense of direction and values, but you need some simple but elegant visual assets to go with that. Your brand lives mostly online.
+ Logo
+ Alternate marks
+ Colour palette
+ Brand cheat sheets: 3-5 pages
Note: detailed or highly illustrative logo marks may incur an additional fee. Conversely, a very simple monotone logo design would cost significantly less. I can appreciate (and even recommend) when that is appropriate for your needs and budget. But in my experience, as the project progresses, clients often expand the scope to include need a system of marks (primary logo + alt marks), a thought-out palette of colors, and a simple brand document they can share with team members, vendors etc.
The Usual: $5,500+
You’re a medium-large sized business. You need to bring cohesion to all the aspects of your brand and codify your brand culture into language that everyone on your team can proudly own. You want to establish a strong brand culture that has longevity with your staff, your stakeholders and your customers. And you want a stunning visual identity system that has a lot of personality and dimension.
+ Values & language
+ Logo
+ Alternate marks
+ Supporting graphics (illustration, patterns etc.)
+ Colour palette
+ Type selection
+ Stationery design (2 pieces. Substitutions allowed.)
+ Brand guide: 8-10 pages detailing usage of above.
Bespoke
Maybe you’ve already done some Discovery work for your brand, or have some brand pieces that you’re really happy with. Or maybe you’re looking for a total rebrand. I won’t completely disregard what you currently have, or recreate the wheel. I will work with you to see what you really need, and how I can best add value. Contact me for a custom proposal.
Print/digital design
$150/hr
I do all manner of graphic design, big and small. So don’t be afraid to reach out if you’re just looking for an individual piece of work – a mark, a brochure, a comprehensive brand/culture guide, event collateral, annual reports, proposals or other communication materials.
Squarespace websites
$2,100+
This base fee is for a typical blog/ecommerce site structure that includes: Home, About, 2-3 template pages for Blog/Products, Contact form and social links. Or something of a similar scope.
I will give you a custom quote, once we establish what you need.
Photography
$350/hr
Includes
20-30 edited images. / per hour
Day rate negotiable.