EverSeed

renewable energy projects with social impact
southern africa

brand name
logo & alternative mark
brand manifesto

bACKGROUND

The EverSeed Group, with its central offices in Johannesburg, is a leader in renewable energy project development. Their diverse portfolio includes projects in renewable energy, exploration of critical, precious and base metals, responsible development of hydrocarbons, and driving technological advancements that support sustainable energy solutions.

They are dedicated to building sustainable businesses in natural resources & energy, while fostering opportunities for economic and social development across Southern Africa. Among other high-impact social initiatives, Their EverSeed Trusts provides gifted students from disadvantaged backgrounds both mentorship and access to top high schools across South Africa.

from the ground up

The company had been in operation since 1998, but for legal and administrative reasons, they needed a rename and a rebrand. So to kick off, I ran a discovery workshop with four of their key decision makers. (For remote workshops like this one, I like to use a combination of a video call and a shared live Google Slide deck with color coded tools for each of the participants.) This would inform everything else from here on out – the brand name, color palette, story, language.

brand elements

The Everseed logo was derived from custom stylizations to the a serif font. A simple leaf forms the central stroke of the E, symbolizing perpetual growth, the bounty of the earth, and a commitment to its responsible stewardship. This was also adapted into a clean monogram. We used earthy, organic colours in keeping with the ethos of the company. Since most brand collateral would be produced in-house on office applications, we used only a single open source font, at different weights and letterspacing. It was an absolute privilege to write a brand manifesto for a company with such inspiring leaders, values and impact.